The way you show up, interact and the content you share on social media will attract your followers. Not only is it important to know how to communicate with your audience, but also to know that your unique style will resonate with certain people who will become your fans and followers. 

Conversely, if you haven’t given much thought to how you show up on social media or you’re wondering why you have certain types of people following you, you might want to look at what you’re doing online. As the saying goes “birds of a feather flock together.”

If you aren’t growing a following or attracting the audience you’d like, there’s always a way to fix that- by understanding what your target audience wants and needs, and how to communicate with them. Use this knowledge, be more intentional and consistent with how you are showing up on social media.