Talking Taiwan: Bubble Tea Sam: From Quickly to Coco, Running Bubble Tea Shops for 20 Years in NYC
Sam Lin is the New York-based veteran bubble tea shop owner who you heard from in episode 238 about bubble tea featuring Kristin McCoy-Ward. If you’re a bubble tea lover, that episode is definitely worth a listen, Kristin covered everything you’d ever want to know about bubble tea and more.
Sam talked to me about how he grew up in Taiwan eating tapioca in desserts, before there was even this thing called bubble tea. Consequently, he has some interesting thoughts on who invented bubble tea.
[LISTEN to the Complete Episode HERE on APPLE PODCASTS or SPOTIFY]
He brought the Quickly bubble tea shop from Taiwan to New York in 2003, and looking back on his first year of running a bubble tea shop, he recalls the trials and tribulations and that he barely survived it. With perseverance and an improved understanding of how to run a bubble tea shop, Sam moved on from Quickly to opening and running Coco bubble tea shops. Sam now owns and operates 22 Coco bubble tea shops in New York, New Jersey and Boston.
Here’s a little preview of what we talked about in this podcast episode:
Sam’s connection to Taiwan
How Sam grew up eating tapioca before there was bubble tea
How Sam brought the Quickly bubble tea brand from Taiwan to New York in 2003
How Sam struggled during the first year of running his first Quickly bubble tea shop and later ran eight Quickly shops
Which tea shop in Taiwan invented bubble tea
The outcome of the 10-year lawsuit over who invented bubble tea Chun Shui Tang (tea shop in Taichung, Taiwan) or Hanlin (tea shop in Tainan, Taiwan)
How Sam got involved in opening and running Coco bubble tea shops and now runs 22 shops in New York, New Jersey and Boston
What affects the texture of tapioca balls (and makes them too hard or too soft)
How the bubble tea scene in New York has changed since Sam opened his firs bubble tea shop in 2003
How bubble tea is a relatively easy business to run compared to other restaurant or food-related businesses
How tapioca balls only last for 4 hours after being cooked
How Sam believes that there is more opportunity for bubble tea shops to open up in the U.S., and that there should be a bubble tea shop in every college town
How it’s important not to undercut the price of bubble tea to maintain the health of the bubble tea industry
Bubble Tea Kristin’s YouTube channel
The need for a bubble tea business association
Important considerations for people who want to open up a bubble tea shop
How much capital is needed to start a bubble tea shop business
What is required to set up a bubble tea shop
What makes a bubble tea shop successful
Related Links:
Quickly bubble tea: http://www.quicklygroup.com/en/
Coco bubble tea: https://cocobubbletea.com/
The rise of bubble tea, one of Taiwan’s most beloved beverages (an article from CNN): https://www.cnn.com/travel/article/taiwan-bubble-tea-origins/
Chun Shui Tang (tea shop in Taichung, Taiwan): https://chunshuitang.com.tw/
Hanlin (tea shop in Tainan, Taiwan): http://www.hanlin-tea.com.tw/
Kristin McCoy-Ward: Everything About Bubble Tea from the “Boba Queen” (Episode 238): https://talkingtaiwan.com/kristin-mccoy-ward-everything-about-bubble-tea-from-the-bobba-queen-ep-238/
LISTEN to Episode 245: Bubble Tea Sam: From Quickly to Coco, Running Bubble Tea Shops for 20 Years in NYC HERE
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